Nasdaq - Facebook 's Oculus Studios recently partnered with LeBron James' Uninterrupted video project and director Felix & Paul Studios to create a 12-minute long virtual reality film. The VR film, which follows LBJ as he trains for his 13th NBA season, is now available on Facebook's Oculus Store and Samsung 's Milk VR app.Why this little film matters Producing a VR film starring LeBron James is Facebook's latest shot at boosting mainstream awareness for virtual reality devices. The company previously partnered with Samsung to create the smartphone-powered Gear VR headset, produced VR films through the Oculus Story Studio, and launched 360-degree videos on its News Feed. All these moves will pave the way for the commercial launch of its high-end Oculus Rift headset in 2016.Meanwhile, Alphabet 's Google introduced Cardboard, a DIY kit which converts a smartphone into a crude VR headset, and launched 360-degree apps, YouTube videos, and Street Views for Google Maps. Google also launched Jump, a p
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